1) Holistic Approach

Most Amazon marketing agencies just oversee PPC campaigns and that’s it. Unlike the other guys, we take a holistic approach to growing your brand. Success on Amazon goes far beyond just Sponsored Placement campaigns. There are plenty of other Amazon marketing tactics that should be implemented, tested, and managed on an ongoing basis – if you’re not doing it all, then you’re potentially leaving big money on the table. d

All of these features need to be strategically tested for data. We handle it all, from organizing & monitoring strategic testing of coupons, sales prices, lightning deals, holiday deals, flash deals, BOGO promotions, subscribe & save discounts, main images, virtual bundles and more. In other words, we do everything that a brand owner should be doing to grow & optimize profits – we treat your brand as if it were our own!

2) Proactive Communication

Unlike most Amazon management agencies, we work closely with you on a daily & weekly basis. We use Slack so communication is easy and seamless. In addition to the weekly snapshots & monthly reports, anytime someone needs something, has a question, we just tag each other in the chat. Simple as that!  Our team checks for messages 2-3x per day so most of the time you will get a FAST reply.  All we ask in exchange is that you reply to our messages as soon as you can, within 24 hours at least. While looking for best ecommerce SEO agency  you can check out the more updates from the Amazing Marketing team who offers the best services in E-commerce as well.

3)  Proven Results

From launch to listing optimization, to PPC campaign keyword funneling for Sponsored Ads DOMINATION, over the years have perfected systems & processes that are PROVEN to get results. We have over 30+ years of combined experience, so we’ve already seen what works and what doesn’t. This gives you an unfair advantage over your competitors! 

When you sign up, we will implement our tried & true methods to grow sales & improve profits. In addition, every client gets a custom game plan – because every brand has its own unique challenges. Depending on your brand’s situation, we may initiate a campaign, to improve ACOS, boost sales, boost ranking, or a combination depending on which product.

Part of our proven system has to do with organization. We pride ourselves on staying organized when it comes to testing & tracking data. This allows us to be efficient & make smart adjustments. So you can rest assured, your Amazon marketing activities will be highly tactical.

4) Creative Experts 

We have talented creative experts on our team that specialize specifically in creating beautiful Amazon listings that convert. Check out our portfolio, and also this client testimonial – “Creative experts! Amazing Marketing has done an incredible job developing our creative content… the results are lovely. The process was very low touch, which was great for my busy schedule.”

5)  Pleasure to Work With

It’s true! There are so many boring agencies out there – we are not one of them! Our clients say that we are a pleasure to work with.  This means that on the update calls we just don’t ONLY talk about business – we also take the time to get to know our clients and have a bit of fun too. We are easy-going guys and we also have lives too! Getting to know our clients makes everything more enjoyable for both parties, so we think it’s a win-win!  Here’s a testimonial: “Riley, Ryan, Parker, and the team went above & beyond. They are also great guys & fun to work with.”

It’s easy to say that the main goal of an Amazon marketing agency is to grow brands on Amazon. But the process of building your business on a giant e-commerce platform doesn’t happen overnight, you can check Done for you amazon program here. Marketing on Amazon has many facets, from Sponsored Products ads (pay-per-click advertising) to listing conversion optimization, to Amazon search engine optimization (Amazon SEO), to backend Seller Central account management. 

Many brands do not have an Amazon expert in-house, so it makes sense to hire an Amazon marketing agency on a contract basis. This is often at much less of an expense than hiring a full-time employee. 

And here’s why.  

On a giant online market like Amazon where competition is big, getting an expert who knows what they are doing is the best way to go. While Amazon is constantly modifying its policies to improve the platform for both customers and vendors, many Amazon sellers tend to think that they’re always keeping pace with these changes just because they regularly read email updates, community forums, and blogs. But unfortunately, even that information can be a little out of date. 

This is where hiring an Amazon marketing agency comes in. With the help of an expert in Amazon marketing, you not only get to troubleshoot problems more effectively, but you also give your business a higher chance to stand out from the competition.

In essence, working with a group of Amazon marketing experts who have been running the SEO game for years simply helps you to get up-to-date best practices to help elevate the value of your brand and utilize existing resources to grow it on Amazon.

Moreover, Amazon agencies can see changes as they happen since they are always working behind the scenes, keeping up with even the slightest amendments in Amazon policies. Amazon marketing agencies can determine the course the platform will likely take, thus providing you with preventive warnings of changes that might impact your business as a whole. 

These are some of the things that we do as an Amazon Marketing Agency to help your brand grow:

Amazon PPC Advertising Management:

PPC advertising is undoubtedly one of the most effective marketing tools that can help brands thrive through the Amazon algorithm. At Amazing Marketing Co., we make it our goal to help our clients get the most out of their ad-spend while helping you grow sales to achieve outstanding business results. 

Not every agency offers overseeing and managing PPC campaign strategies and ad spend from A to Z. Instead of just “PPC Management”, we provide “Amazon Marketing Management” which is our own way of describing our holistic approach in PPC advertising. What we do goes beyond just overseeing and managing your PPC campaign strategy and ad spend. Our job is to help you grow your sales and achieve outstanding business results.  

Sponsored Video ads: As your marketing partner, we help you maximize your Amazon opportunity through sponsored video campaigns tailored to your brand image and value. PPC advertising, like the many aspects of e-commerce, is an integral part of a marketing strategy. However, when it comes to establishing an initial understanding (or first impression) of your brand among customers, videos do it faster. Video ads are different from your standard Sponsored Products ads because they allow you to easily share your brand story and Unique Selling Points (USP) to your target audience. 

Sponsored Display ads: Boost your product visibility to your target audience, target relevant product categories on Amazon, and utilize targeting refinement on attributes like category, brand, price, and Prime eligibility. Product targeting is a great strategy to grow your customer base, cross-sell to potential customers, and upsell to your loyal customers.

Sponsored Brands ads: Build a greater brand awareness for your business through sponsored brand ads. Amazon Sponsored Brands appear as banner ads that display your brand logo, custom tag line, and multiple products, typically at the top of Amazon search results and product detail pages. With the help of our team of PPC experts, expand your brand visibility, reach shoppers who are intently looking for products related to theirs and land potential customers to your storefront.

Amazon DSP ads: An impression-based display marketing platform, Amazon’s Demand-Side Platform enables advertisers to programmatically buy display, video, and audio ads to promote their products, services, or brands essentially all over the internet— which basically means getting access to exclusive audiences across both Amazon-owned sites, like IMDB, and other leading publishers’ sites. Not sure how to get started? Reach out to us to learn more! 

Sales boost: From SEO to PPC and to everything in between, our all-in-one management approach aims to create a one-of-a-kind buying experience for your customers to help you amp up your sales and reach new heights for your business on Amazon. 

Ranking boost: Ranking on Page 1 for your main keyword is the goal. Although there is no short-cut to ranking on the top of Amazon’s search results, outsourcing a partner that knows the ins and outs of Amazon marketing will inevitably get you there! 

ACOS improvement: Spending too much for each click? For sellers on Amazon, lowering ACoS while increasing profit is the pot of gold. While there are several key factors that affect your ACoS on Amazon, our experience in creating and developing effective ad campaigns for our clients has taught us the best practices throughout the whole process.

ROAS improvement: Maximizing the return on your ad spend is not always a piece of cake for most Amazon marketers. Most sellers would only focus on improving post-click conversion rates and increasing revenue per conversion. However, the real bulk of the process lies in continuously optimizing and improving campaign performances over time. This includes harvesting keywords from the search terms reports and adding them to your own campaign, increasing the number of keywords that can potentially draw sales.

Cost-per-click improvement: The CPC metric depends on a few different factors: one being the level of competition. A bigger competition will lead to higher CPCs because you’re bidding against other sellers to win the best placement for your ad in front of searching customers. At Amazing Marketing Co., we utilize our best practices so clients can get the most out of their campaigns with the lowest CPC possible.

Profitability improvement: The process doesn’t only include improving content, media campaigns, and reviews management. Increasing your profit goes beyond that. The Amazing Marketing team will continuously optimize & split-test everything to make you the most profit possible!

Search engine optimization (Amazon SEO):  Amazon SEO is all about optimizing your keyword-rich listings to rank higher and thrive in Amazon’s A9 algorithm. The secret to a well-crafted Amazon listing lies in the balanced blend of both creative and technical aspects of SEO. From keyword & competitor research, keyword placement to creating captivating product listings and image galleries, our expert SEO marketers will handle everything for you.

Listing conversion optimization: Compelling words are essentially your best tool to entice and engage your customers, but adding that to the technical aspect of listing optimization (SEO) is what truly drives your product in converting and ranking above the competition. Our talented SEO copywriters will gladly craft engaging listing copies for you PLUS develop your creative content from start to finish. 

Product title improvement: It’s one thing to have a keyword-optimized title. Writing an informative and cohesive product title with the right keyword placement is another. With the thousands of competition on the platform, crafting a winning product title that converts is an absolute essential. 

Product infographics: Powerful visuals and infographics can virtually send your shoppers straight to the Add to Cart button. So win your shoppers through stunning infographics for gallery and A+ Content created for you by our brilliant graphic designer! 

Review-getting optimization: If you’re an emerging brand on Amazon, getting your initial reviews is imperative. The more reviews you have, the higher the rate will be at which shoppers CLICK and then ORDER your product. Want to get your first reviews FAST? Talk to us to get started!

Subscribe & Save:

Significantly boost your sales and customer loyalty for your brand by utilizing Amazon’s  “Subscribe & Save”. This feature allows FBA sellers the ability to offer discounted products in exchange for long term commitment from customers. 

Virtual Bundles:

This tool lets FBA  brand owners create ‘virtual’ bundles made up of two to five complementary ASINs which are purchased together from a single detail page. However, not every seller is eligible for the Virtual Bundle Product tool, and not every product can be incorporated. Reach out to Amazing Marketing Co. to start a Virtual Product Bundle campaign for your brand.

Coupons & Promotions: Whether promoting just one or multiple items in your inventory, creating and managing promotions on Amazon could become a disaster if not handled well. With the right tools and top strategies we’ve garnered over our years of Amazon marketing, we’ll help you set up and manage your promos so you can reach your target margins and even go beyond your profit goals.

Lightning Deals: When it comes to promotions on Amazon, Lightning deals can be your best tool in driving sales and boosting visibility. But they go beyond just increasing sales. When efficiently managed, this strategy can also be used to sell out excess inventory and promote other products under your brand. Plus, if you want to earn the coveted Best Seller Badge, this is a great way to start. 

Brand Storefront Optimization: Got a great business you want to grow on Amazon? Here at Amazing Marketing Co., we create UH-amazing Amazon Storefronts and Amazon Store pages masterfully curated to display your brand’s image and value. 

A+ Content Optimization: Amazon A+ content is the quintessential element for building your brand. As the name indicates, this feature gives your shoppers the A+ experience when visiting your page. This is why having a  killer A+ Content section on all listings is an absolute MUST! Our creative graphic designers and copywriters have all the skills necessary to adorn your content pages with rich media, beautifully made infographics, exciting brand stories and more.

Amazon Posts: Posts is a browse and discovery experience on Amazon focused on brand-shopping. This feature allows Amazon sellers to showcase their brand through a social-media style curated content which makes promotions look natural and non-intrusive. If you’re up to take a dive into Amazon posts, now is a great time to get started!

Amazon Attribution: Amazon describes this tool as “your non-Amazon campaigns, measured”. So how does it work? Amazon Attribution is an advertising and analytics measurement solution that lets sellers monitor how their non-Amazon marketing channels perform on the platform. On top of everything else you do to build your online business, keeping track of your customer’s buying experience can be quite the challenge. Reach out to us to learn how this tool can help increase your brand’s return on investment (ROI) on Amazon.

Seller Central Management: Managing your growing Seller Central account to operate 24/7 isn’t a walk in the park. We know this because we’re sellers ourselves. But keeping your backend operations healthy and smooth-running is a must to scale your business. Amazing Marketing Co. is your be-all end-all solution to your love-hate relationship with Amazon support. Our years of experience as marketers on this platform has taught us the best practices and workaround to troubleshoot and resolve issues that could stall your Amazon operations.

We completely manage your Seller Central account so you don’t have to log in and check everything so often. Let us take care of all of it so you can focus on what you do best. 

Inventory Management & more: Automate your FBA operations with the help of a pro in the field. At Amazing Marketing Co. we help sellers monitor their inventory levels & IPI Score, add new products to the catalog and provide expert level consultations on FBA shipment plans & logistics.

Got a great brand but don’t know where to start in the e-commerce game? Choosing a partner that has expertise in the area you need help with is usually the first step. With hundreds of other guys doing almost the same thing, you ask yourself what sets one apart from the hundreds of other Amazon marketing agencies out there? 

But wait! 

The real question you should be asking is whether the agency is the right one for you. You know how to get your best chances of WINNING your digital marketing journey? Start with the right partner that perceives your goals and understands your needs above all else.

Other Amazon consultants would only focus on one or two aspects of Amazon marketing. But in the competitive world of Amazon, there’s so much more to explore. Clients have different needs and goals yet so many Amazon features and tools are underutilised. This is why we see the need to put up an agency that not only knows every nook and cranny of the Amazon platform, but also maximizes all possible strategies to get you the best business results.

Here are more reasons to choose The Amazing Marketing Team:

1. First of all, we are Amazon sellers ourselves! – Not all Amazon agencies have that to brag. We grew our own brand to 7-figures on Amazon, so we know what it’s like to be in your position. With our unique perspective in marketing, we help other brands grow by understanding what they go through every step of the way – we have virtually seen it all when it comes to selling on Amazon!

2. Other agencies offer “PPC Management”… We go far beyond just that – At Amazing Marketing Co, we provide “Amazon Marketing Management” — the whole package! Our holistic approach entails maximizing all strategies possible using the Amazon platform as a tool. Because ranking on Page 1 is so much more than managing Sponsored PPC Ad campaigns! The other guys will tweak your campaigns and call it good; we look at your Amazon presence from a bird’s eye view and implement any and all marketing tactics to help you grow. We take over the steering wheel so you don’t have to worry if there is more that can be done on Amazon.

3. Our proven strategies and proactive approach – Over our years as Amazon marketers, we’ve developed unique systems that are proven to get results! We are the DREAM TEAM we strive to be everyday. We don’t just come in and start doing a total overhaul on your Amazon store. Our real job is to help you to realize your best goals and work with you to achieve them. Whether you’re looking to drive brand awareness, skyrocket your sales or improve your overall brand value, we’ll give you the right tools and resources to get you the marketing solution you need.
4. A team of energetic and dynamic individuals – We are a small but diverse team of experts that continue to explore what is up and coming on Amazon. We know what it takes to carry on through the hurdles of online marketing. Our system combines proactive end-to-end communication & organization with a no-nonsense approach. Just the real deal! Working with us simply means working in a great environment where you and your brand can thrive.

5. How we think – We know what it’s like to own a physical-product brand. But Amazon is just one piece of the puzzle! We have a holistic approach that sees Amazon as a powerful tool to grow your brand for the long-term across all channels.

As an Amazon PPC agency we esteem our clients as our lifeblood. Without them, Amazing Marketing Co. would be nothing. As we help build brands, we also build relationships. This gives us a better perspective in tailoring our strategies to suit each client’s unique needs. But more importantly, we guide our partners with our solidly-cored processes to launch their A-game into the market. 

Other exceptional Amazon agencies pride themselves for being the best in the field. At Amazing Marketing, we don’t strive to be the best. Instead, we work hard and smart to be the right partner for you. 

Ready to launch your brand on Amazon? Let’s talk. 

Check out some of our Customer Success Stories

CASE STUDY 1: Launch & PPC Management

“0 to $1,000,000 in 4 months.”

Client: coRevival

Background: The client created a comfy face mask and wanted to quickly bring it to the mass market via Amazon. Even though they were quite familiar with how Amazon works, they wanted to be sure to give their product the BEST possible chance at success – especially in such high competition and high volume market! So they decided that investing in a team of Amazon marketing pros was the way to go. (great choice;)

The Problem: Great product but high competition

The Solution: So what’s the goal? Get noticed in a flood of competition. The product has tremendous potential if we can get it to rank on PAGE 1. 

The Result: We took over PPC campaigns at the beginning of September shortly after going live on Amazon in August. After a month of testing, sales began to climb, with ACoS under control. Then, strong page rankings began to take hold… and, boom! With a great product (getting good reviews) and a good conversion rate, page 1 positions held steady and catapulted sales to the next level. From there, it was a snowball effect! By the end of year, we hit the HUGE milestone of $1M in sales!

Sponsored Placement sales were a huge contributor, accounting for 50% of sales. This is a good ratio for launch season. Quarter 1 Update: And it wasn’t just a Q4 thing… Q1 is doing even better! Over $500,000 in January alone! And over $600,000 in February!

The Takeaway: This is a great case study that demonstrates the IMMENSE UPSIDE POTENTIAL of ranking on page 1 for big keywords! If you need a comfy face mask for yourself or your kids, check them out on Amazon! amazon.com/corevival (we designed their sweet storefront:)

CASE STUDY 2: Small Company Outsourcing Amazon Advertising

“2x in sales in 3 months while maintaining ACOS.”

Client: Innovet

Background: Innovet, a pet wellness company, reached out to us to get some help in advertising on Amazon.

The Problem: The guys at Innovet were selling well on Amazon, but their in-house team didn’t have the time to really give Amazon ads the time it deserves, so they wanted to try hiring an expert to take over PPC and see if they can grow sales.

The Solution: Their goal was to increase sales and gain new customers. They weren’t so concerned with a high ACoS because they know their LTV is high. So, we kept our target ACoS high and optimized ads.

The Result: Within a short amount of time, sales started to climb! They are collecting more new customers than ever, with PPC sales velocity nearly doubling. Their in-house marketing team is very happy with the result and is now saving lots of time and energy too!

Take a look at how their sales and impressions increased 2 months after our PPC takeover, compared to the previous 2 months.

The Takeaway: This is a great case study showing how outsourcing to an expert can drastically raise your sales!

If you have pets, definitely check them out on Amazon!

CASE STUDY 3: PPC Management  

“Sales up 20%, ACOS down 15%!”

Client: Bearback

Background: The client had an invention that he launched on Amazon, and it became a best seller with over 1000+ reviews.  He was running Amazon Ads himself, but it became a hassle and a worry to check in on it every day with his busy life.

The Problem: Also, he wasn’t sure if he was doing everything that needed to be done. He was afraid that by doing it himself he could be wasting $1,000’s per month in ad spend. So he decided to outsource to an expert.

The Solution: Get ad spend and ACoS under control, while maintaining or growing sales.

The Result:  We took over PPC campaigns at the beginning of October. Within a month of taking over, sales began to climb, and ACoS began to improve, with a steady improvement!

Below are the KPI’s compared to the previous 2 months since we took over. Not only is ACoS down, but CPC is also down by 34%.

Below is a glimpse at some of our Sponsored Placement PPC Campaigns.

The Takeaway: In summary, this is a great case study showing how our PPC optimization can lower your ACoS! If you need a great back scratcher, dog scratcher, or lotion applicator for your back, them out on Amazon! amazon.com/bearback

CASE STUDY 4: PPC takeover

“Launch to $45,000/mo in 3 months, 5x ROAS”

Client: Total Nutra

The Problem: The client launched 2 supplements on Amazon in March, but the space is very competitive so they found it hard to get clicks and conversions. They decided to hire an Amazon expert to see if they could improve sales and ROAS.

The Solution: We started on June 1. The 2 products were not selling much, around $1,500 per month, so we basically did a PPC ads RE-launch.

The Result: Sales began to double: $8,000 for June, $17,000 for July, and $45,000 for August! 

• Went from averaging $1,500 per month in sales, to hitting $45,000 in the 3rd month with us.
• ROAS improved by 60%
• CPS improved by 10%

CASE STUDY 5: PPC takeover

“10x in sales, 2x ROAS, and ACOS from 20% to 17%!”

Client: eXuby Dog Collar

The Situation: The owner knew his ACOS was good at 20%, but he wanted to hire an expert to see if they could grow sales while maintaining this ACOS.

The Solution: Maintain 20% ACOS while GROWING sales.

The Result:

ACOS maintained at 20%

5x monthly sales

2x ROAS

CASE STUDY 7: Pet Brand Launch to $35,000/mo in 3 months on Amazon

Background: This is an Amazon launch case study featuring a pet brand that surpassed $35,000 in monthly sales in just month 3.

The Situation: The pet brand owner wanted to hire an Amazon launch expert to implement a STRONG launch and get their new product in the hands of as many customers as possible in the world’s largest marketplace!

We implemented our Product Launch Playbook and started ranking fast in month 1, and passed $35.,000 in total sales in month 3.

• Launched Aug 10, 2021
• The launch was 1 product, a Dry Dog Shampoo, that hit $17,000+ in month 2 and $25,000+ in month 3
• Achieved #1 New Release in Dog Shampoos
• The launch of 4 accessory products in September attributed to $10,000+ in additional sales in the month of October.
• Including the toothpaste that became the #1 New Release in Dog Toothpaste!

The Launch Plan

• Quick reviews – the first step is getting your initial 10+ reviews. We do this via the product tester method.
• Sponsored PPC Ads – Starting at a $100 per day daily budget. An average 39% ACOS was maintained which is good for this competitive market. Monthly spend for October was around $5,000 with $12,000 in ad sales, and $35,000 in total sales (14% TACOS).
• Sponsored Video Ads – crucial for driving awareness & sales.
• Driving outside traffic – We created a rebate campaign on Rebaid.com. for 10 units a day for 15 days.
• Aggressive Sale Price – we analyzed the market and priced it competitively

Conclusion:

The brand owners are super happy and said that their expectations have been exceeded. Now their brand is off to a great start on America’s biggest marketplace. They have big plans to expand their product line and continue growth.

Check out their Storefront here! Check out another Amazon Launch Case Study here!

While thinking about your next BIG step, you’ll find that there are many reasons why you should consider hiring an Amazon marketing agency. But whether you choose to outsource or self-manage your Amazon store, the real key to success is realizing your goals and finding someone who understands and perceives them at an expert level.

Launch Your A-game!
Winning the game in the Amazon marketplace is what every business strives for. The Amazing Marketing Co. is your PARTNER in finding the right solutions and implementing the best strategies to boost your marketplace growth.

Take your business to the next level!
Whether you’re just starting on Amazon, or have been on the platform for some time, there’s always room to GROW. When looking for an expert hand in ecommerce, remember that there is no quick and easy path to a successful Amazon business. We have successfully worked with business and helped them meet their goals, manage their campaigns, and create Amazon marketing agency plans curated for every client’s needs.

While launching on Amazon was relatively easy just a few years ago, it now takes a lot more than just strategy, creativity, and even experience to become successful. It is the combination of all these that gets you your best chances in the Amazon market. Our team of Amazon marketing experts is here to help you navigate Amazon’s advertising and SEO platform.

Proven Results
Check out our customer success stories and case studies.Our holistic and customized strategies have allowed us to grow our brands such as coRevival to reach over $1 million in 4 months!

Launch and Grow Your Business on Amazon with the Amazing Marketing Co NOW!

Ready to take the NEXT STEP? Talk to us.

To inquire, fill out our management questionnaire https://amazingmarketingco.com/staging2/management-questionnaire or email riley@amazingmarketingco.com